When I first did a newsletter, it wasn’t a newsletter at all. I called it The Gazette, and each issue had two or three short stories totalling 10,000 words or more. Some had been published before, others were brand new. Was it enjoyable? For me, yes, and to judge from the feedback, the pioneering subscribers liked it too. From a marketing point of view, was it effective? About as effective as ploughing an acre of land to plant half a dozen radishes.
This time around I’ve learnt what a newsletter is. Short, for starters. Two and a half minutes to read. Colourful, entertaining, informative. Probably funny. Personal, too. Very exclusive, naturally – only goes out to the most discerning of readers (that’s you, by the way). Oh, and it has a free gift you won’t get anywhere else.
And now for some fabulous news! You’re one click away from receiving Yours Curtisly. The editorial team are working round the clock but they tell me the first issue will be out next month.
Still hesitating? Ah, I see – you want to know what’s in it. Right.
There’s a little glimpse of Perfume Island, sequel to One Green Bottle. For writers among you, there’s the chance to win a free critique and edit of a short story or a chapter. You’re not a writer? How about a link to a free short story, The Singular Point, first published in Spilling Ink Review? (Obviously more than a couple of minutes to read, but you only click if you want to). And last but not least, The Elizabethan Era, first nibble-size instalment in The Authorised Biography of Curtis. Actually, that’s not quite last. Right at the bottom, there’s a link that says you can unsubscribe any time.
What have you got to lose?