Bill and Ben, The Sandwich Men
Click on the sandwich board! Eh, Bill, how long have we been standing in that there widget on the side? Dunno, Ben, couple of months… Read More »Bill and Ben, The Sandwich Men
marketing
Cheese in the Roots
Have you ever read a roman de terroir? Or even better, written one? How do you even translate that? There’s no English equivalent for terroir,… Read More »Cheese in the Roots
What is a star?
Stars don’t twinkle at night or inspire thoughts about the universe. They sit in a row of five, all identical except for one crucial difference:… Read More »What is a star?
Promotion matters: ARAD and ARGS
The symptoms, when they come on, are hard to miss: it once was a need, now it’s a craving; desperate to find a way to satisfy it,… Read More »Promotion matters: ARAD and ARGS
Promotion matters: The giveaway
When I started looking into ways of promoting One Green Bottle, I signed up for Sandra Beckwith’s newsletter, having read a positive opinion of her… Read More »Promotion matters: The giveaway